Crafting Stories, Driving Results
I’m Kelly, a brand storyteller and content strategist who helps brands and initiatives excel by weaving purpose into performance.
Crafting Stories, Driving Results
I’m Kelly, a brand storyteller and content strategist who helps brands and initiatives excel by weaving purpose into performance.
Social Media
Projects
Led end-to-end social media strategy and content design for employer branding initiatives. Owned the full process from concept to publication — including brainstorming, editorial calendar planning, subject interviews, and content development. Curated a year-long content calendar featuring authentic employee stories that highlighted personal journeys, workplace culture, and client impact to strengthen employer appeal and talent attraction.
Video Projects
Specialized in developing compelling video concepts and full production strategies that bring brand stories to life. From creative ideation and scripting to multi-channel video activation, I create high-impact videos that emotionally connect with audiences, strengthen brand messaging, and drive measurable engagement and results.
Our People are our Cornerstone
Challenge: The client needed a simple, repeatable video format to position their subject matter experts as trusted advisors—highlighting their deep expertise and genuine sense of purpose.
Result: We created a scalable, human-centered video series that showcases industry experts while reinforcing the brand as a cornerstone of opportunity, learning, and professional growth.
The Best Version
Challenge: The client wanted an authentic employer brand video using real employee stories to showcase their unique culture and position the company as a “forever home” for talent.
Result: Delivered a heartfelt employer branding video focused on belonging, flexibility, and growth — turning genuine employee experiences into a powerful, shareable story that strengthens employer brand and attracts top talent.
Work with Purpose
Challenge: The client wanted a video that rises above technical details to showcase the human impact of their technology on people and communities.
Result: Delivered a powerful purpose-driven video highlighting improved experiences, safer services, and equitable outcomes across government and major brands — reinforcing the client as a force for good through authentic, citizen-centered storytelling.
Still Serving
Challenge: Emphasize Cisco’s support for DoD missions and deepen relationships with DoD agencies, while honoring those who protect the nation.
Result: Delivered a multi-format campaign anchored by a flagship "Still Serving" video that communicates Cisco’s ongoing DoD alignment, respectfully honors veterans and those who serve, and strengthens relationships with agencies through thoughtful, external-facing engagement.
Watch video here.
Faces of Fraud Case Study 1/3
Challenge: Clarify reporting pathways for potential fraud within the Department of the Navy, distinguishing what constitutes fraud, its harm, potential losses, and safety implications.
Result: Produced the documentary-style series “NCIS: Faces of Fraud,” leveraging case-file access and expert interviews to illuminate fraud motivations, real-life examples, and potential harm, while guiding viewers on how to report and learn from these incidents.
Faces of Fraud Case Study 2/3
Challenge: Clarify reporting pathways for potential fraud within the Department of the Navy, distinguishing what constitutes fraud, its harm, potential losses, and safety implications.
Result: Produced the documentary-style series “NCIS: Faces of Fraud,” leveraging case-file access and expert interviews to illuminate fraud motivations, real-life examples, and potential harm, while guiding viewers on how to report and learn from these incidents.
Faces of Fraud Case Study 3/3
Challenge: Clarify reporting pathways for potential fraud within the Department of the Navy, distinguishing what constitutes fraud, its harm, potential losses, and safety implications.
Result: Produced the documentary-style series “NCIS: Faces of Fraud,” leveraging case-file access and expert interviews to illuminate fraud motivations, real-life examples, and potential harm, while guiding viewers on how to report and learn from these incidents.
Other Projects
Expert in crafting integrated strategic communications and multi-channel activation plans that deliver measurable outcomes. From narrative development and media pitches to strategic placements and cross-channel execution, I design holistic campaigns that resonate deeply, engage target audiences, and achieve clear business and brand objectives.
CGI Brand Creation
Challenge: Build an employer-brand and talent-marketing capability from scratch, defining a cohesive three-pillar messaging platform, playbook, and cross-SBU alignment to enable consistent brand delivery to employees and prospective talent.
Result: Reimagined campus recruiting with a dedicated booth, creative direction, and assets that operationalized the new talent messaging, driving measurable engagement at campus events; launched and grew a Talent Network to 10,000+ subscribers with a data-driven cadence that boosted timely talent and community content, open roles, and culture storytelling, with ongoing stakeholder optimization.
Featured Media Coverage:
Zero to Hero
Challenge: The client had no proactive earned media strategy and limited brand awareness in a crowded IT market. I designed and launched a comprehensive earned media program from the ground up, building a framework for both proactive and reactive opportunities.
Result: Within six months, the program delivered measurable media exposure and coverage gains, significantly elevating the client’s subject matter experts and visibility in the competitive IT landscape. It also established a repeatable, scalable earned media process.
Core Values Rollout
Challenge: Pro-bono project to help The Women’s Center strengthen internal communications around six new core values, using a 7x7 ways strategy to rally the organization and align staff toward a shared mission and growth plan.
Result: The initiative delivered a three-pillar messaging platform, a two-way communications framework, and a ready-to-execute content plan that aims to boost staff engagement by 30% and elevate the center’s internal alignment and external impact in service of The Women’s Center’s mission.
Featured Media Coverage:
The Women's Center